July 20-26, 2026

National Day of the Cowboy rides into view every fourth Saturday in July, celebrating the iconic figure who shaped the American West. This day honors their enduring legacy, from their work ethic and self-reliance to their contributions to art, music, and film. Dust off your boots, learn about their history, and embrace the spirit of the frontier.

As National Day of the Cowboy approaches, look for special events and promotions from brands deeply rooted in Western heritage. While specific 2027 deals are still to be announced, expect retailers like Wrangler and Ariat to offer discounts on apparel and footwear. Western wear boutiques, feed stores, and tack shops may host local celebrations or sales. The National Cowboy & Western Heritage Museum often features special exhibits or online content. Look for local rodeos or cowboy poetry gatherings to offer special ticket pricing or merchandise.

Celebrate National Day of the Cowboy at Joslyn! Slip on your boots, top them off with your favorite western hat, and join Colleen on Tuesday for Line Dancing for Beginners!

Colleen will teach several fun, easy-to-learn line dances, so no dance experience is needed. Whether you're a first-timer or just looking to have a great time, this energetic class is the perfect way to celebrate. This has been a popular class since it was started, so an additional day will be added beginning August 4! So, grab your partner—or come solo—and git along and git on the dance floor! We can't wait to see you there!

If you want something a bit more adventurous, head off to the city of Norco, which is just about a 90-minute drive west of Joslyn Center, and experience the Day of the American Cowboy Rodeo. Who is ready to RODEO?! Dust off your cowboy hat, boots and western apparel, and get ready to celebrate National Day of the American Cowboy at the City of Norco’s action-packed, family-fun Rodeo, which will include Bull Riding, Bronc Riding, Barrel Racing, Break-Away Roping, Team Roping, Mutton Busting and more!

Dear Joslyn Center Members and Friends,

Thanks to the generosity and leadership of the Joslyn Center Board of Directors, we are pleased to announce that our End Senior Hunger Campaign has been extended through July 31—and for a limited time, your donation can have twice the impact.

Recognizing the growing need for nutrition services in our community, members of our Board have stepped forward to establish a Matching Gift Challenge. Every dollar donated to the End Senior Hunger Campaign through July 31 will be matched dollar-for-dollar, up to the amount of the Board's matching fund.

This is an incredible opportunity to make your generosity go even further.

While many of our members are away during the summer months, the needs of the seniors we serve continue every day. The Joslyn Center's nutrition programs—including Let's Do Lunch, Lunch & Learn, Morning Bites on Mondays, and our Community Food Bank—provide healthy meals and food assistance to older adults who rely on us throughout the year.

The demand for these services continues to grow, making this campaign more important than ever. Your gift will help ensure that seniors in our community continue to receive the nourishment, care, and support they deserve.

If you have already contributed to this year's campaign, please accept our sincere gratitude. Your generosity is already making a meaningful difference.

If you have not yet had the opportunity to participate, there has never been a better time. Every dollar you give before July 31 will be doubled, allowing your contribution to provide twice as many meals and twice as much support to local seniors in need.

Together, we can ensure that no older adult in our community goes hungry.

Thank you for your continued generosity and your belief in the mission of the Joslyn Center. We are deeply grateful for your support.

With sincere appreciation,

John Brennan

Executive Director

The Joslyn Center

The Rancho Mirage Chamber of Commerce is hosting its annual Taste of Summer Rancho Mirage, July 23 until August 16. This is an annual community tradition that brings people together to enjoy local flavors while supporting local restaurants during the slower summer months and helping raise funds for local nonprofits. Residents and visitors will enjoy delicious food, cool treats, and great specials.

Many Rancho Mirage restaurants are participating by offering discounts or specials on dining. Click on the link below to visit the Taste of Summer website and see all of the local restaurants where you can get sizzling specials, refreshing treats, and unforgettable local dining experiences.

To get these great discounts, you will need to purchase a Taste of Summer wristband for $10. You may get these at the front desk at Joslyn Center or at many other local nonprofits. Proceeds from all wristbands purchased at Joslyn will stay at Joslyn and go to support the programs and services that we offer. All of this means that saving on Rancho Mirage dining will also benefit the Joslyn Center!

The Ralphs Community Rewards program donates up to 4% of your eligible grocery purchases to a local nonprofit of your choice, at no extra cost to you. We would be honored if you would choose Joslyn Center as your nonprofit.

To participate, sign in or create an account on the Ralphs Community Rewards website or mobile app, link your Ralphs Rewards card, and search for Joslyn Center to enroll.

Link your Ralphs Rewards Card to Joslyn Center:

1. Log in to Ralphs.com
2. Click Sign In
3. Enter your email address and password
4. Click on ‘My Account’ under your name (In the top right hand corner)
5. View all your information and edit as necessary
6. Link your card to Joslyn Center by clicking on:
   • Community Contributions (on the left side bar menu) – Change
    Organization or Enroll
   • Type our NPO number VF687 or search Joslyn
7. Click on Enroll to finish your enrollment process

The Coachella Valley Rescue Mission is holding their Annual Backpack Bonanza to collect new backpacks and school supplies for local students. Joslyn Center is helping out by having a box in our lobby where you may place any donations until August 3. Please see the flyer for the most needed supplies.

At the Joslyn Center, we are always looking for ways to better serve our community. Whether you have an idea for a new program, feedback on your recent experience, or a concern you want to raise, we want to hear it!

Next time you visit, stop by the Suggestion Box near the Front Desk. You can submit your thoughts anonymously if you prefer. Our Executive Director, John Brennan, personally collects and carefully considers every single submission.

Thank you for your feedback and for being a vital part of our community!

The Notebook

2004, 2h 3m

In the 1940s South Carolina, mill worker Noah Calhoun (Ryan Gosling) and rich girl Allie (Rachel McAdams) are desperately in love. But her parents don't approve. When Noah goes off to serve in World War II, it seems to mark the end of their love affair. In the interim, Allie becomes involved with another man (James Marsden). But when Noah returns to their small town years later, on the cusp of Allie's marriage, it soon becomes clear that their romance is anything but over.

Drama/Romance

Meet at

Bohemios Prime

Bohemian-inspired restaurant offering an elevated, all-day dining experience with a diverse, globally-inspired menu.

34-460 Monterey Ave., Suite 101, Palm Desert

Click image for restaurant information.

Please call John at 760-989-7031 for reservations.

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Don't forget to bring an interesting story or topic.

UPCOMING DATES & RESTAURANTS

July 30 - La Quinta Brewing Co., Palm Desert (4:00pm)

The Business Partner program is one of the reasons Joslyn Center is able to keep membership dues and activities low fee or free. Our business partners also sponsor events and social programs, helping to defray costs. To learn more about Gold Business Partner services, please click their logos below. 

For a full list of Joslyn Center Business Partners, please click below.

For information on becoming a Business Partner,

please contact Alex at AlexG@JoslynCenter.org or 760-895-4652.

The Joslyn Center provides extensive programs and services for older adults in Indian Wells, Palm Desert, Rancho Mirage, and surrounding Coachella Valley communities.

Thank you to the Cities of Indian Wells, Palm Desert, and

Rancho Mirage (Cove Communities) for their ongoing support.